Mukwano Products lands grand Prix as the #1 most admired Ugandan brand. NBS, Centenary Bank, Movit, Nile Special, Riham Drinks, and Abryanz Collection lead respective categories for best Ugandan brands.
QG Group’s David Galukande, Rugeyo Farms’ Robert Kabushenga, and Uganda Registration Bureau’s Adv Mercy Kainobwisho honored
On 03 June 2022, Brand Africa in partnership with Publics Africa unveiled Uganda’s Best Brands at a live event at Protea Hotel Kololo in Kampala, Uganda. The local results edition follow the global release of the 12th annual Brand Africa 100: Africa’s Best Brands 2022 rankings of the Top 100 most admired brands in Africa which were unveiled on 25 May 2022, Africa Day, in Lagos, Nigeria.
Against a backdrop of internal focus as a consequence of an urgent rebuilding of economies devastated by the Covid-19 pandemic and the acceleration of AfCFTA’s goal of driving greater intra-African trade, after a 5-year decline, African brands have surged 4% to 17% from an all-time low of 13% in 2020 and 2021 in the 2022 Brand Africa 100 | Africa’s Best Brands survey and ranking of the best brand in Africa.
Ugandan brands, Mukwano Products (#1 Overall and #1 African Pride), NBS (#1 Media), Movit (#1 Personal Care), Centenary Bank (#1 Financial Services), Abryanz Collection (#1 Apparel), Riham Drinks (#1 non-alcoholic beverages) and Nile Special (#1 alcoholic beverages) are the leading Ugandan brands by category. Mukwano Products named the #1 brand that symbolizes African pride.
In comparison to overall Brand Africa 100 | Africa’s Best Brands rankings, irrespective of country of origin, where American sports and fitness brand, Nike, is the #1 brand in Africa for the 5th consecutive year, Nigeria’s GT Bank the #1 financial services for the 3rd year, South Africa’s DSTV and MTN the #1 media and African brands respectively, and Dangote the #1 brand that symbolizes African pride, in Uganda, the #1 brand overall is USA’s Coke, South Africa’s MTN the #1 African brand, Kenya’s NTV the #1 media brand, Centenary Bank the #1 financial services brand, Airtel #1 Telecommunication brand, Jumia #1Technology brand, Toyota #1 auto manufacturers brand and ABSA as the #1 brand that symbolizes African pride.
Recognizing that while the rebound in African brands is notable, the results will not be sustainable without committed and inspirational leadership, in 2022, Brand Africa recognized those leaders who are the catalyst for the growth of Made in Africa and in particular, Made in Uganda in business, marketing, and communications industry and in public service. Adv Mercy Kainobwisho, Registrar General, Uganda Registration Bureau, Robert Kabushenga, Founder, Rugeyo Farms, and David Galukande, Director, QG Group, were honored with Africa Brand Leadership awards for their sustained exceptional and inspired leadership in business, industry, and public sector respectively, that has contributed to the success of Made in Uganda brands and initiatives.
“As we emerge out of the pandemic and Africa seeks to assert itself, the rise and growing diversity of local brands is very inspiring and bodes well of an African renaissance led by competitive world-class African brands country by country,” says Thebe Ikalafeng, Founder and Chairman of Brand Africa and Brand Leadership.
Brand Africa’s Uganda chairman and Publics Africa Managing Director, Joseph Kanyamunyu shares the same sentiments: “This is an excellent initiative that provides Africans with an opportunity to reflect on the importance of supporting and buying local, in order to help build strong and sustainable African and global brands. It’s a principle of charity starting at home – with Africans celebrating Africans and Africa broadly”.
“With the increased number of countries and greater sample size this year, more than ever, and especially so during the pandemic, mobile proved to be the effective tool for us to reach and access respondents across the continent,” said Bernard Okasi, Director of Research, GeoPoll, which has been the lead data collection partner since 2015.
Karin Du Chenne, Chief Growth Officer Africa Middle East for Kantar, which has been the insight lead for Brand Africa since its inception in 2010 says, “despite volumes of brands analyzed as a result of increased sample size in terms of respondents and countries, the survey continues to yield a very consistent picture of brands and trends that are transforming the continent.”
Now in its 12th year, every year on or around Africa Day, 25 May, Brand Africa releases the results of the survey on the most admired brands in Africa based on a survey across 29 countries that represent as much as 85% of the continent’s GDP and population. The 2022 survey was conducted between March and April 2022 and yielded over 80,000 brand mentions and over 3,500 unique brands.
The Brand Africa 100 results will be published in the June issue African Business magazine which on sale globally in June 2022 and will be available online to subscribers on www.africanbusinessmagazine.com.
The 2022 Brand Africa 100: Africa’s Best Brands were organized by Brand Africa partners in Uganda by Publics Africa, and supported by Africa Media Agency and BCW Africa.
For Information on the Brand Africa agenda, initiatives, and partners and specifically the Brand Africa 100: Africa’s Best Brands Rankings visit; www.brand.africa and follow the results on #BrandAfrica100 and #AfricasBestBrands2022.
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About Brand Africa 100: Africa’s Best Brands
Recognizing that brands drive the growth, reputation and competitiveness of nations, Brand Africa (www.brand.africa) was established in 2010 as a brand-led non-profit intergenerational movement to inspire a brand-led African renaissance. It’s goal is to drive a brand-led transformation of the continent’s brand, image and wealth. The Brand Africa 100 | Africa’s Best Brands, has been the flagship initiative of Brand Africa since 2011. The rankings are announced on or around Africa Day, 25 May every year since 2011. Now in its 12th year, the Brand Africa 100: Africa’s Best Brands rankings are the most authoritative survey and analysis of brands and underlying businesses in Africa, covering 30 countries that represent all of the continent’s five economic regions. Collectively these countries account for over 85% of the population and over 85% of the GDP of Africa. The survey is conducted by the world’s leading mobile based research firm, Geopoll, with insights provided by the world’s largest information research firm, Kantar working with in close collaboration with Africa’s premier branding, strategic communications and intellectual property advisory firm, Brand Leadership. For more information on Brand Africa 100 | Africa’s Best Brands visit https://www.brand.africa/Home/FAQs.