UCC launch “Simu Klear” campaign to address counterfeit products in Ugandan market

Fred Otunnu, Director of Corporate Affairs, Uganda Communications Commission.

The Uganda Communications Commission (UCC) on 02 August officially launched the Anti-Illegitimate Mobile Communication Devices Campaign in Uganda. The campaign seeks to draw public attention to and discourage the use of such devices.

Under Section 5(k) of the Uganda Communications Act 2013, the Uganda Communications Commission is mandated to promote and safeguard the interests of consumers and operators regarding the quality of communications services and equipment.

Section 5 (1) of the Act also tasks UCC to set national standards and ensure compliance with national & international standards and obligations laid down by international communications agreements and treaties to which it is a party. These include Electromagnetic Compatibility (EMC), Radio Frequency (RF) requirements, Equipment Safety and Health Requirements, Technology, and Performance and Functionality Requirements.

UCC is joining the rest of the world in fighting against the use of substandard communication devices. The campaign is dubbed “SIMU KLEAR”

Since February 2022, the Commission has successfully implemented a concerted stakeholder engagement process entailing engagements with the public sector, sister agencies and regulators, policymakers, industry actors and the media, among others. Today, we officially launch the 2nd phase of the “SIMU KLEAR” campaign focusing on the call-to-action for customers through the launch of code 197.

The Anti-Illegitimate Communications Devices Campaign “SIMU KLEAR” aimed at sensitising the public about the dangers of using illegitimate mobile communications devices which in most cases, lower the quality of service on communication devices thus affecting the experience of consumers and businesses.

“When you buy any device, you want it to deliver the performance, functionality and safety expected of devices in that family. This is the purpose of standards. Illegitimate Mobile Communications devices compromise on those standards in favour of returns, impacting value proposition and safety, “said Fred Otunnu, the Director of Corporate Affairs at the Uganda Communications Commission.

“Every legitimate mobile phone has a unique identifier that registers it to a carrier network. This number is called the International Mobile Equipment Identity (IMEI) number. The IMEI number can be used to verify the legitimacy of a phone,”

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